Understanding environment through culture, UEHIRO×WASEDA Seminar series

Final Report (yushi)



I believe in order to reach the solution and achieve the commons, media should play a vital role. The lack of understanding/interests for environmental crisis is mainly led by the lack of portrayal in the media. Instead of talking about wildfire in Australia, Japanese media would talk about the actor would had affairs or the actress who had been arrested for the drug use. They will talk about the wildfire for a minute, then shift the story and talk about cute dogs in order to gain high ratings. People do not like to hear detrimental truth, and people like to hear/see what they want to hear/see.


This idea is called manufacturing consent. This concept is “effective and powerful ideological institution that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self censorship, and without overt coercion”, by means of the propaganda model“ (Chomsky, 1993).

Thus, in essence, if people would be interested in the environmental concerns, then there will be more highlights on such topic. We cannot change the way mass media works, but we can change what people value by telling stories. I have realized, through the course of this class, that i had only been learning and was reluctant to take actions. We do not have to stay as student, we can share what we have learned in this class via social media or movements.


I will not take this planet for granted, I will not take this class for granted.




Chomsky, Noam. Manufacturing Consent: Media and Propaganda. David Barsamian, 1993.

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