We chose “Spirit” as a key word, since tradition is basically a custom/value/beliefs being passed on from generation to generation. Society changes and a “tradition” might not be exactly the same as it was back then. So the most important part of tradition is the “core”, the “spirit” of the people. Especially in rural areas, even if it might not be practical and practiced in today’s world, there are many distinct tradition that still exist because of the “spirit” which is still being passed on. This authenticity and significance of “tradition” it holds to the people and the area, is a tremendously big strength and opportunity to attract people in the area, since this “tradition” will only be found here.